Microsoft has revealed the redesigned logo of its Windows operating system. The new Windows logo looks more like a window now. The previous logo of Microsoft Windows is the highly recognizable multi colored wavy flag. It is a brave move on the part of Microsoft to move away from the strong branding the previous logo has created.
The new Windows logo consists of four rectangular tiles in a single color. The new logo is based on the ‘Metro’ style design of the yet to be launched Windows 8. (To know more about the Metro design check out the Windows 8 screenshots here). Pentagram has redesigned the logo for Windows 8 and single color of the logo can be changed as per the user choice.
“The Windows logo is a strong and widely recognized mark but when we stepped back and analyzed it, we realized an evolution of our logo would better reflect our Metro style design principles and we also felt there was an opportunity to reconnect with some of the powerful characteristics of previous incarnations,” said Sam Moreau, Principal Director of User Experience for Windows.
He further added, “Windows really is a beautiful metaphor for computing and with the new logo we wanted to celebrate the idea of a window, in perspective. Microsoft and Windows are all about putting technology in people’s hands to empower them to find their own perspectives. And that is what the new logo was meant to be. We did less of a re-design and more to return it to its original meaning and bringing Windows back to its roots – re-imagining the Windows logo as just that – a window.”